This is Leak 03 — the Reputation Leak. When a prospect is choosing between you and another firm, they check reviews first. A handful of old, thin ratings makes an excellent practice look average next to a competitor with a steady stream of recent five-stars. You've earned the goodwill — your clients are happy — but nobody's asking them to say so at the right moment, and negative or unanswered reviews sit there unaddressed.
Review AI closes the leak by making review collection and response a system instead of an afterthought.